Morning briefing
Today's revenue, hour by hour, scored against its own trailing 7-day average. Stock risk, ACoS against target, suppressed listings and account health on the same screen. Three minutes, then you know what the day needs.
7 Arrows builds one command center around your catalog: PPC changes you approve, a keyword command center, organic and sponsored rank, Search Query Performance, profit down to the fee, inventory and alerts. One login. No more nine tabs.
Hit its cap 6 of the last 7 days. ACoS 18.2% against a 24% target.
Ads console for spend. Seller Central for sales. Brand Analytics for search terms. A fee report, an inventory sheet, a rank tool, a bulk file you export every Monday. Each one is right about its own slice and blind to the rest. A 7 Arrows build pulls every source into one account model, refreshed on a schedule, so the number you act on is the same number in every screen.
Every 7 Arrows dashboard starts from these seven modules, then bends to your catalog. Each one reads the same account model, so a keyword's rank, its ad spend and its share of the market sit on one row.
Today's revenue, hour by hour, scored against its own trailing 7-day average. Stock risk, ACoS against target, suppressed listings and account health on the same screen. Three minutes, then you know what the day needs.
Engines propose budget, placement and revival changes with the evidence attached. Your team approves. Guardrails, an action ledger and a rollback sit behind every write, and dayparting applies your budget windows every five minutes.
One row per keyword: demand, organic and sponsored rank, the search funnel, spend by match type, where it actually runs, and a recommended action. Search-term forensics and harvesting live one click away.
Organic and sponsored position for every tracked keyword, read from live Amazon results in five states, up to three times a day. The median wins, never the mean, so one bad region cannot poison the reading.
Amazon's Search Query Performance, pulled per ASIN every week. Your share of impressions, clicks, cart adds and purchases against the whole market, for queries you never thought to track.
A monthly P&L from sales down to net profit, with every Amazon fee, refund, promotion and reimbursement itemized per product. Break-even ACoS per line, a COGS editor, and a fee monitor that flags the referral fee the day it moves.
Every listing with Amazon's own FBA and referral fees, days of cover per SKU, an arrival board for what is on its way, and the FBA capacity it will use. Restock forecasting with a 13-week cash view when you need it.
A 7 Arrows dashboard starts from your catalog, not from a template. Pick a brand to see how the same modules take a different shape.
Example brands and figures. Every build shows a sample-data badge until your accounts are connected.
Four engines read your stored numbers every few hours and propose changes with the evidence attached. Nothing reaches Amazon until someone on your team approves it. Every write is checked against live state, logged with its before and after, and reversible.
Raises the daily budget of campaigns that hit their cap and convert. Holds the ones where more money will not fix it. Reports how each portfolio is pacing.
Finds enabled campaigns with no clicks and raises top-of-search only where the effective bid is what is holding them back.
Moves each campaign's placement modifiers toward the placement that converts for it and off the one that bleeds.
Flags an ASIN whose referral fee crossed its threshold, with the price it was quoted at and how long the run has lasted.
Define windows in Pacific time with a dollar target each. A schedule rewrites the daily budgets of the portfolio's campaigns to match, distributes them in proportion to their baselines, and logs every application. Idle hours run at the minimum.
Amazon's own serving status tells you which targets are really live. Most tools count "enabled". Yours will count "delivering", so bids and budgets go to keywords that can actually spend.
Two views most tools sell separately, on one screen and one account model: your organic and sponsored position read from live results, and Amazon's own report of every query that surfaced your products.
Positions are scraped from live Amazon search results in California, New York, Texas, Pennsylvania and Florida, up to three times a day. Each day's cell is the median of the five, so a single bot-walled region cannot poison the number. Sponsored position is captured in the same pass. Newest day first.
Search Query Performance, pulled per ASIN every week. Because it is anchored to your products rather than a keyword list, it surfaces queries you never thought to track. Requires Brand Registry.
Thirty minutes on your catalog, your marketplaces and the questions you need answered every morning. You leave with a scope and a date.
You authorize Amazon Ads API and Selling Partner API access from your own account. Credentials are encrypted at rest. Nothing changes on Amazon without your approval.
We assemble your modules, map product lines and portfolios, load brand terms and break-even targets, and backfill up to two years of history.
A walkthrough with your team, logins scoped per role, then tuning as your catalog and your questions change.
That covers the discovery call, the build itself, connecting your Amazon accounts and a launch walkthrough. A three-line brand and a forty-ASIN catalog are not the same project, so every build is scoped to your catalog and goals. Let's talk.
Tell us about your brand, your catalog and what you need to see every morning. We reply with a call slot and the questions we will bring.